Most firms can't say where their signed cases come from.
I can — because I work from the inside. Ten years running marketing inside one personal injury firm, setting up the systems that follow a lead from the first click to the signature. Not an agency. The person who actually does this job.
Someone in your metro is typing this right now. Most firms have no idea whether they’re the answer — and no way to find out if they were.
01 · The problem
The leak isn't where you think it is.
Most firms can tell you how many leads came in last month. Almost none can say what a signed case costs by channel. The money doesn't drain at the top of the funnel — it drains in the ninety seconds after a lead arrives, and in reporting that can't connect a signed case back to the dollar that produced it.
02 · Inside out
Everything I do comes down to one thing.
Strict lead management. Every lead followed from where it came from to what it became, with nothing lost in between. Not because tracking is interesting — because it's the only way to know what to spend more on and what to stop.
An agency sees step one. They can tell you clicks and form fills, and then the lead walks into your intake and disappears from their view. Steps two through five happen inside your firm — inside your phones, your intake process, your case management system. That's where the money leaks, and it's the only place it can be fixed.
That's why I work from the inside. I set the systems up so the source survives every step, I read the reports, and I tell you what to spend more on and what to stop. Access to those systems is a condition of working with me. A firm that won't grant it is telling me something about the engagement anyway.
03 · What I do
Three things, measured to the signature.
Marketing that stops at the click is easy to buy and impossible to evaluate. These are the three places the source usually dies, and what it looks like when it doesn't.
Attribution and tracking
Every number in market tracked — paid, organic, Local Services, TV, radio. Every form, call, and chat attributed the moment it arrives, by a system rather than someone picking from a dropdown. Conversion tracking that actually fires, analytics that record what you think they record, and source data that survives into your case management system.
One table: cost per signed case, by channelIntake conversion
I don't run your intake. I measure it, and I tell you what it's costing you. Speed to first contact measured against your own records. After-hours and weekend routing. Follow-up cadence across channels. And every intake call scored against a rubric — not a sample of twenty, all of them.
Leak points ranked by signed cases lost per monthDemand capture
Getting found at the moment someone is looking. Business Profiles claimed, verified, and optimized for every location. Review generation your team can sustain. Map pack visibility by city and case type. City and practice-area pages, technical fixes, and in-language content where your market demands it.
Location-by-location scorecard against competitorsWhat the reporting looks like
04 · How it works
Three phases — and the price goes down.
Start small. Nothing here asks you to commit to a year before you know whether it's working.
Attribution, intake, and local search taken apart. A written findings document, a prioritized ninety-day plan, and a walkthrough. Yours to keep and implement with anyone.
The heavy lifting. Tracking infrastructure, intake rebuild, local presence, content foundation, and the site itself. An end date named in the agreement.
Maintenance, optimization, review velocity, and reporting you'll actually read. No early-termination fee at this stage, ever.
Your price drops by half when the heavy lifting is done.
Illustrated at the mid tier. The step-down is written into the original agreement and happens automatically — you never have to ask for it, and I never get to quietly forget.
Most agencies charge build money forever and quietly move to maintenance without mentioning it. I'd rather put the step-down in the contract on day one, because it's the only way you can trust the number in month one.
05 · How I work
The parts most firms have been burned on.
You own every account
Domain, Business Profile, ads, call tracking, analytics — all registered in your name, with you as owner. If we part ways I hand over everything, documented, within five business days. That's Section 6 of the agreement, not a promise.
One firm per metro
Per metro, per practice area. I won't take on a competitor of yours, and I'll tell you before you think to ask.
You deal with me
No account manager, no junior handoff, and no monthly report written by someone who has never spoken to your intake lead.
AI does production. I review the law.
I use AI heavily for drafting and analysis, and I personally review every statement of law, deadline, damages figure, and case result. You can't afford a wrong number on your own website.
No markup on anything
You contract ad spend, software, and hosting directly, at cost. I don't resell, mark up, or take commissions from vendors I recommend.
No guarantees on rankings
Anyone promising you a position or a lead volume is guessing. What I guarantee is that you'll know what's working — which is more than most firms can say today.
06 · About
Ten years inside one firm's numbers.
Since 2016 I've run marketing for a personal injury firm. I was hired to build and rank the website, took on paid acquisition, and grew into running the whole function.
That means I've done every job I'm selling, with my own hands, on one firm's profit and loss, for a decade. The same intake team. The same reporting nobody trusted. The same attorneys who didn't return calls. I know what it's like when the managing partner asks where the cases came from and the honest answer is that nobody can tell.
I'm not an agency that learned personal injury from a case study. I'm the person who has been doing this job — and I do it now for a small number of firms, one per metro.
Work is contracted through JM Ikeguchi, Inc.
07 · Get started
Start with a diagnostic.
Three weeks, a fixed fee, and a written findings document that's yours whether or not we work together. Most firms implement two or three of the findings themselves inside the first month — and that's a completely acceptable outcome.
If you'd rather just talk first, say so in the last field and I'll send a link.