Local SEO
Local SEO for law firms — the map pack is the whole game
For most injury searches the map pack sits above everything else on the page. If you are not in it, the organic ranking you paid for is below the fold.
The problem this solves
You have profiles for each office, but nobody owns them day to day. Hours drift, categories are wrong, reviews slow to a trickle, and in half your cities you cannot say whether you appear at all.
What I actually do
- Business Profiles claimed, verified and optimised for every location
- Primary ownership in the firm's name, not a vendor's
- Citation and NAP consistency across the directories that matter
- Review generation your team can sustain, and responses that read like a person
- Map pack tracking by city and case type against the firms you actually compete with
Three positions per city. Fourth place is a link nobody clicks.
How it gets measured
Map pack visibility by location and case type, call volume by profile, and which locations are producing cases rather than just impressions.
Measurement only reaches a signed case where I have access to your intake and case management system. Where I don’t, the chain stops at the qualified lead — and I will say so rather than estimate.
The rest of it
These are not separate products. A firm usually needs several, and which ones depend on what the diagnostic finds.
Not sure which of these your firm needs? That is what the diagnostic is for.