Services
The whole marketing function — personal injury only.
Eight disciplines, one person running them. Six of them generate inquiries. The other two — intake and attribution — decide how many of those inquiries become cases, and whether anyone can tell which marketing produced them. I run all of it, which is how the pieces stay connected. A firm usually needs several, and which ones depend on what is actually broken.
Generate inquiries
The channels that put your firm in front of someone who has just been hurt and is deciding who to call.
Law firm SEO
Rankings are not the product. Signed cases are. Most SEO reporting stops at position and traffic; because I work inside your intake and case management system, the reporting can carry further than that.
Get found before they call someone else What this involves Local SEOLocal SEO
For most injury searches the map pack sits above everything else on the page. If you are not in it, the organic ranking you paid for is below the fold.
Show up in the cities where you’re invisible today What this involves Google AdsGoogle Ads
Personal injury is among the most expensive paid search in the country. Managing it on cost per lead means optimising toward the cheapest leads, which are rarely the best cases.
Know what a signed case costs before you raise the budget What this involves LSALocal Services Ads
LSAs sit above everything, including paid search, and you pay per lead rather than per click. That makes them attractive and easy to waste money on at the same time.
Stop paying for leads that were never your case type What this involves AI visibilityAI visibility
People now ask an assistant who to call before they ever open a results page. No one controls what an assistant says, so this is a body of work rather than a placement: make the firm legible to these systems, then watch what they actually return.
Be legible to the systems your clients now ask first What this involvesImprove conversion
What happens after the phone rings. The cheapest cases in the building are the ones you already paid for and did not sign.
Measure and support performance
The reporting that reaches a signed case, and the site the rest of it runs on.
Lead attribution and tracking
Tracing a signed case back to the campaign that produced it takes access to the firm's intake and case management system — that is where the outcome is recorded. I work inside those systems, which is how the chain gets joined up.
Stop paying for channels that never produced a case What this involves TechnicalTechnical SEO and the website
A slow, badly structured site costs you cases twice: once when a visitor leaves, and again when the pages never rank in the first place.
Stop losing cases to a slow site nobody can crawl What this involvesWhat I don’t do
Television, radio, out-of-home and billboard buying. I have sat on the firm side of those buys and can tell you whether one is worth making, but I don’t place the media — I refer that to people who do it full time, and I don’t take a cut. The same goes for anything where a specialist will beat me.
I also don’t white label. If a referral partner is better at a piece of this than I am, you hire them directly and you know exactly who is doing the work.
The first step is the same either way: find out what is actually costing you cases.