Law firm SEO
Law firm SEO — built to produce signed cases, not rankings
Rankings are not the product. Signed cases are. Most SEO reporting stops at position and traffic; because I work inside your intake and case management system, the reporting can carry further than that.
The problem this solves
You are paying for SEO and getting a monthly report full of rankings and traffic. Nothing in it tells you which of those rankings produced a case, so there is no basis for deciding whether to spend more or stop.
What I actually do
- Practice-area and city pages built for how people actually search, not keyword lists
- Content written to answer the question, so it earns the click and the citation
- Internal linking and site structure that makes the important pages reachable
- Technical fixes that stop good pages being invisible
- Competitor gap analysis by case type, not just by keyword
Four things sit above the first organic result. Ranking first means first of what is left.
How it gets measured
Rankings and traffic by page, tied through to form fills, calls, and — once the source survives into your case management system — signed cases.
Measurement only reaches a signed case where I have access to your intake and case management system. Where I don’t, the chain stops at the qualified lead — and I will say so rather than estimate.
The rest of it
These are not separate products. A firm usually needs several, and which ones depend on what the diagnostic finds.
Not sure which of these your firm needs? That is what the diagnostic is for.