Ownership
The handover is written before the work starts.
Every account I touch is registered in your firm's name, with you as the owner and me as a user you can remove. Not as a courtesy. It's Section 6 of the agreement, and it's there before either of us has done anything.
Most firms discover what they own at the worst possible moment: the week they decide to leave. By then the domain is registered to someone else, the Business Profile has a different primary owner, and the phone numbers live in an account nobody at the firm can log into.
I've watched that happen from the inside. It's why this is a contract term rather than a value.
What is in your name from day one
- The domain — registered to the firm, with your own registrar login. Not mine, not a reseller's.
- DNS — in your account, so you decide where your site resolves.
- Google Business Profile — your firm as primary owner. I'm a manager, and a manager can be removed.
- Google Ads — the account is yours. I'm added to it, and my manager account can be unlinked by you without asking me.
- Analytics and Search Console — admin access inside your firm's own Google account, so the history is yours and stays yours.
- Call tracking — the numbers sit in an account in your firm's name. You are the account holder of record, which is what makes them portable.
- The website and everything written for it — assigned to you outright on payment, not licensed and not rented. One carve-out, stated plainly: where my own pre-existing frameworks or templates are embedded in something I build for you, you get a perpetual licence to use them rather than ownership of them.
- Your leads — they arrive in your systems. I never become the place your intake data lives.
If we part ways
You get everything back, documented, and quickly: confirmation that every account is under your ownership and administrative control, all work product, data exports and reporting history in a format you can use, a written summary of where things stand, and my access removed. Nothing is withheld for any reason, including a fee dispute.
The exact timeline and terms are in the agreement you'd sign, and I'll walk you through them before you do.
I'd rather say the real reason than the polite one. A vendor holding your accounts has a reason to keep you that has nothing to do with results. I don't want that reason available to me. It makes the work worse, and it means neither of us ever finds out whether the marketing is actually working.
What I can't promise
Some of it may not be recoverable
If you come to me mid-contract with someone else, what you get back depends on what you signed. I'll tell you honestly what's likely and what isn't, before you pay me anything. Here's how a migration actually runs.
Past data can't be handed backwards
Analytics history inside someone else's property doesn't transfer. We can start your own the day we begin — but the gap before that is a gap.
Not sure what your firm currently owns? Most aren't, and it takes about ten minutes to find out.