# Joey Ikeguchi — Full AI Content File > The text of every public page on joeyikeguchi.com, taken from the built site. > Layout code and tags are removed. Nothing is rewritten or summarised. > Fractional marketing director for personal injury law firms. Attribution, intake conversion, and local search — measured through to signed cases. > joey@joeyikeguchi.com | (949) 202-5711 | https://joeyikeguchi.com > Generated: 2026-09-09 > Two things to preserve when quoting from this file. No marketing vendor is > named anywhere on this site, deliberately. And every statement about what a > contract contains is conditional — that hedging is what keeps it accurate. --- ## The ownership audit — what your firm actually controls URL: https://joeyikeguchi.com/audit/ Ownership audit Twelve things your firm should own outright. Most firms discover what they don't control at the worst possible moment — the week they try to leave. This is the list, what to check on each, and what it costs you if the answer turns out to be your vendor. Answer what you know. Your results appear as you go, no email required, and nothing is sent anywhere unless you choose to send it. 0 of 12 answered Clear answers Question zero Who owns the data your marketing generates? Ask this of the contract, not of your account manager. It decides whether anything else on this page is recoverable. Your answer We do Our vendor does I don't know critical Domain name How to verifyWHOIS registrant, plus who holds the registrar login If you don't control itRegistrant of record decides this one. If the firm is the registrant, you can recover the account through the registrar even without the login. If the vendor registered it in their own name, transfer is theirs to grant — and may carry a fee. What you can doCheck the registrant on WHOIS before anything else. It decides whether this is a recovery or a negotiation, and everything below depends on it. Who controls it? We control it Our vendor does Not sure critical DNS / nameservers How to verifyWho controls the DNS zone, not just the registration If you don't control itOwning the domain but not the zone still means someone else controls where it resolves. What you can doOnce the registrar account is yours, repoint the nameservers yourself. No cooperation needed. Who controls it? We control it Our vendor does Not sure critical Email hosting How to verifyWhether firm email runs through the same account If you don't control itBundled email turns a website dispute into an outage. What you can doWith DNS under your control you can move mail by changing MX records. Existing mailbox contents on their server are a separate ask. Who controls it? We control it Our vendor does Not sure critical Website files How to verifyWhether an export exists, and whether the CMS is proprietary If you don't control itOn a proprietary platform there is often nothing to export — the design and templates may not be yours to take. What you can doAsk for a full export in writing before you give notice. If the answer is no, budget for a rebuild rather than a migration. Who controls it? We control it Our vendor does Not sure high Content and copy How to verifyContract language: work-for-hire vs. licensed If you don't control itCustom blog posts are often yours; practice-area and home page copy often is not. The contract decides, and contracts differ. What you can doFind the work-for-hire or licence clause. Copy you do not own is the cheapest thing on this list to replace. Who controls it? We control it Our vendor does Not sure critical Google Business Profile How to verifyWho holds primary owner, not manager If you don't control itA manager can be removed by the owner. Whoever holds primary ownership holds your local search presence. What you can doYou can request ownership through Google without the vendor's help. They have three days to respond, and if they do not, you may be able to claim it directly. Not instant and not guaranteed — but it is yours to pursue. Who controls it? We control it Our vendor does Not sure critical Reviews How to verifyAttached to the profile above If you don't control itReviews attach to the profile, not to you — so they follow whoever holds it. What you can doRecover the profile and the reviews come with it. They are not lost. They also cannot be moved anywhere else, which is why the profile matters more than any other single item here. Who controls it? We control it Our vendor does Not sure critical Tracking phone numbers How to verifyWhose call-tracking account the numbers live in If you don't control itLeaving can break every number on your site, your profile, your citations and your old ads at once. What you can doNumbers can be ported, but that right belongs to the account holder of record. If that is the vendor rather than you, porting needs their release. Establish who holds the account before you give notice. Who controls it? We control it Our vendor does Not sure high Google Ads account How to verifyWhether you hold an Admin user on the account itself, not just a seat in their manager account If you don't control itA manager account can hold ownership without taking data or administrative rights away from the account itself. What matters is whether you have admin access to the account — not who manages it. What you can doWith admin access you can unlink the manager yourself, and the account keeps its full campaign history. One trap: if they are the paying manager on monthly invoicing, the account stops serving the moment you unlink. Put your own billing in place first, then unlink. Who controls it? We control it Our vendor does Not sure high Analytics and Search Console How to verifyAdmin-level access in the firm's own Google account If you don't control itWithout history there is no baseline to prove a migration went well or badly. What you can doYou can verify Search Console yourself today through DNS. Historical data inside their Analytics property cannot be handed back retroactively — export what you can now, and start your own property immediately. Who controls it? We control it Our vendor does Not sure critical Lead flow How to verifyWhere the contact form actually posts If you don't control itLeads landing in a vendor's CRM means your intake data lives somewhere you do not control. What you can doYou can repoint the form yourself and stop the bleeding today. Getting the historical records out is a separate, contractual ask. Who controls it? We control it Our vendor does Not sure high Backlinks and citations How to verifyWhether links point to the firm's domain or vendor microsites If you don't control itAuthority built to vendor-owned properties does not move with you. What you can doNothing to recover here. Audit which links point at your domain versus theirs, and treat the difference as work to redo. Who controls it? We control it Our vendor does Not sure [{"value":"firm","label":"We do","result":"Good — and it puts you ahead of most firms. Everything below is a question of access rather than ownership, and most of it is recoverable."},{"value":"vendor","label":"Our vendor does","result":"This is the hard case. Release is theirs to grant, and in practice most don't give it up willingly. It may be purchasable — that conversation is worth having. But plan on rebuilding and negotiate from there, rather than from hope."},{"value":"unknown","label":"I don't know","result":"The most common honest answer, and the first thing to go and find. It's in the contract, and it changes what every item below is worth doing."}] Your results Print / save as PDF This is a general checklist based on your own answers. It isn't a review of your contract or legal advice — read your agreement, and where it matters, see the full terms and ask a lawyer. Before you sign the next one Whether or not anything above applies to you, these are the five questions worth asking any marketing vendor before you sign. They take a minute each and they decide how the relationship ends before it starts. Who owns the data this generates — us or you? In the contract, not the sales call. The answer determines everything else on this list. If we leave, what do we take, and in what format? Ask to see an actual export, not a description of one. Is the domain registered in our name, with our own registrar login? Registrant of record is what matters. Being told it's yours is not the same as being the registrant. Are the tracking numbers in our account, or in yours? Numbers can be ported, but that right belongs to whoever is the account holder of record. Are the ad and analytics accounts ours with you granted access — or yours with us granted access? It sounds like the same arrangement. It is not. DRAFT — Joey to confirm or rewrite. I ask the first question of every vendor I work with, before anything else. If the answer isn't "you do," I don't sign. It's the fastest way I know to find out how a relationship ends before it begins. If several of these came back "our vendor" That's common, and it isn't usually malice — it's how the contracts are written. What matters is knowing which ones, and in what order. Send yourself the results and I'll read them before we speak. If you're weighing an actual move, here's how the migration works and where it usually goes wrong. Leave this field empty Your name Firm Email Send me my results I reply personally, usually within a business day. Your answers are used to reply to you and nothing else — see the privacy policy. Something went wrong sending that. Email joey@joeyikeguchi.com directly and it will reach me. --- ## The diagnostic — the findings are yours, either way URL: https://joeyikeguchi.com/diagnostic/ The diagnostic The findings are yours, either way. Three weeks, a fixed fee, and a written document that belongs to your firm — whether you hire me afterwards, hand it to your in-house marketer, or give it to another agency entirely. That last part is not a figure of speech. Most firms buying marketing are buying it blind. Not because they're careless, but because nobody has ever put the whole picture in front of them: what a signed case costs by channel, how many leads never got a second call, which locations are invisible in the map pack, and who actually controls the accounts. You can't fix any of that from a dashboard. It takes someone going through it properly, once. 01 Attribution — where the cases actually come from Every number in market, every form, every chat, traced from first touch to signed case. What's tracked, what's tracked wrong, and what isn't tracked at all. Conversion actions that fire when you think they fire. Source data that survives into your case management system rather than dying at the form. Cost per signed case, by channel, in one table 02 Intake — the ninety seconds that decide everything Speed to first contact, measured against your own records rather than your impression. After-hours and weekend routing. How many attempts a lead actually gets before it's abandoned. And every intake call in the sample period scored against a rubric — not twenty of them, all of them. Leak points ranked by signed cases lost per month 03 Local search — and what you own Map pack visibility by city and case type against the firms you actually compete with. Profile completeness, review velocity, citation consistency. Plus the twelve-item ownership ledger: domain, DNS, profile ownership, ad accounts, tracking numbers, lead flow — what's in your name and what isn't. A location-by-location scorecard, and a list of what you don't control What lands at the end A written findings document. What's working, what isn't, and what it's costing — with the numbers behind each finding rather than assertions. A prioritised ninety-day plan. Sequenced by what moves signed cases soonest, not by what's easiest to sell you. The ownership ledger. Twelve line items, marked yours, theirs, or unclear. A walkthrough. Live, with whoever needs to be in the room, so it doesn't become a PDF nobody opens. Most firms implement two or three of the findings themselves inside the first month, and that's a completely acceptable outcome. If the plan is any good, some of it will be obvious once written down. I'd rather you fix those and trust the rest of the document than pay me to do things your team could have done on Tuesday. The terms of it Fee Fixed, quoted before we start Between $2,500 and $5,000 depending on the number of locations and the volume of intake calls to review. You'll have the number in writing before anything begins. Credit Applied in full if you go further If you decide to work with me afterwards, the whole diagnostic fee is credited against your first invoice. You don't pay twice for the same three weeks. Obligation None, in either direction The diagnostic is not a sales process with a report attached. It ends when the document is delivered, and it's a complete piece of work on its own. What I need Access, and an hour of your intake lead Read access to your analytics, ads, profiles and call recordings, and time with whoever runs intake. Without those the work is guesswork, and I won't do it that way. Tell me the one number you wish you had, and I'll tell you whether three weeks will get it for you. Start a diagnostic Check what you own first --- ## Leaving a platform — migration without losing what you built URL: https://joeyikeguchi.com/exit/ Leaving a platform The website was never the hard part. Building a new site used to be a three-month project. It isn't anymore. What still takes skill is getting out with your rankings, your phone numbers and your reviews intact — and that's the part nobody quotes on. Firms put off leaving a platform because they think the risk is the build. It isn't. The risk is the fortnight around the switch, when a phone number stops ringing, a Business Profile changes hands, and six years of rankings depend on a redirect map somebody made in a hurry. I've done this migration. I know which parts break. 01 Find out what you actually own Before anything else, and before you say a word to your current vendor. Twelve places where firms assume they're covered — domain registrant, DNS, primary ownership of your Business Profile, whose account the phone numbers sit in. Roughly half of them you can take back without anyone's permission. Some you can't. The difference decides everything that follows. A written ledger of what's yours, what isn't, and which is which 02 Read the contract before you signal Notice windows, auto-renewal dates, what has to be sent, to whom, in writing. Contracts differ, and yours will say what it says — but missing a notice window by a week can cost a full renewal term, and that's a discoverable fact rather than a surprise. Your actual exit date, and what has to happen before it 03 Secure what you can while you still can This is the step that's worth more than everything else on this page. Wherever the agreement allows it, we move the domain, primary ownership of your Business Profile, and your ad and analytics accounts into your own credentials before notice is given. Cooperation is at its highest while a vendor still expects to keep the account. The things you can control, under your control, before anyone is asked 04 Move the site without losing the rankings A full URL inventory and a redirect map before anything moves. Titles and page intent preserved through the switch rather than improved during it. Structured data ported. And one variable at a time — re-platforming, redesigning and rewriting in the same week means that if traffic drops, nobody can say which change did it. Same URLs answering, same pages ranking, on new ground 05 The phone numbers, which is where this usually goes wrong Numbers can be ported — that right belongs to whoever is the account holder of record, which may not be you. Either way, new numbers get provisioned and pushed to your Business Profile, your site and your citations before cutover, with the old ones forwarding wherever that's possible. A firm that loses its number for two days loses signed cases, and that's the failure people remember. Every number ringing, through the switch and after it 06 Prove it worked Thirty, sixty and ninety days against the baseline we took before the move: indexation, rankings on the terms that matter, calls, form fills, signed cases. If something moved the wrong way, you'll hear it from me first. The same numbers, before and after, side by side I'm not going to tell you this is easy. Anyone who does is either not doing the work or hasn't done it before. It's a project with real risk, and the reason to pay someone for it is that the risk gets managed rather than discovered. Before you ask me anything else Your contract I don't know what it says until we read it Terms vary by vendor, by year, and by what was negotiated. I won't tell you what yours contains, and I'd be wary of anyone who claims to know before reading it. Recovery Some things don't come back Links built to properties your vendor owns were never yours to move. Analytics history inside their account can't be handed backwards. I'd rather you hear that now than at the end. Rankings No guarantees, here either A well-run migration protects what you have. It doesn't promise a position, and neither do I — on this page or any other. Timing Start before you're ready to leave The most useful version of this work happens two or three months before notice, not after. If you're already out, I can still help — it's just a harder job. Start with the free audit. If it turns up nothing, you've lost ten minutes and gained an answer. Find out what you own Start a diagnostic --- ## Joey Ikeguchi — Fractional Marketing Director for Personal Injury Firms URL: https://joeyikeguchi.com/ Fractional marketing director · Personal injury Most firms can't say where their signed cases come from. I can — because I work from the inside. Ten years running marketing inside one personal injury firm, setting up the systems that follow a lead from the first click to the signature. Not an agency. The person who actually does this job. Start with a diagnostic Find out what you actually own New conversation Someone in your metro is typing this right now. Most firms have no idea whether they’re the answer — and no way to find out if they were. 10yrsExperienceInside one PI firm, since 2016 1Firm per metroNever two competitors ½Price dropGrowth costs half of Foundation — written into the agreement 12Things to ownThe free audit, no email required 01 · The problem The leak isn't where you think it is. Most firms can tell you how many leads came in last month. Almost none can say what a signed case costs by channel. The money doesn't drain at the top of the funnel — it drains in the ninety seconds after a lead arrives, and in reporting that can't connect a signed case back to the dollar that produced it. 40% of law firms answered a prospective client's call Down from 56% in 2019. Clio Legal Trends Report, 2024 20% of firms that missed the call ever returned it Clio Legal Trends Report, 2024 64% of prospective clients got no follow-up at all — phone or email Clio Legal Trends Report, 2024 43% of consumers would use AI to answer a legal question; 14% already have Clio Legal Trends Report, 2025 Question one Who answers the phone at seven on a Saturday night? Car accidents don't happen during business hours. Question two When a lead doesn't answer, how many times do you try again? The honest answer is usually once. The right answer is six, over ten days. Question three Which channel produced last month's five best cases? If nobody can say, the budget is being set on instinct. 02 · Inside out Everything I do comes down to one thing. Strict lead management. Every lead followed from where it came from to what it became, with nothing lost in between. Not because tracking is interesting — because it's the only way to know what to spend more on and what to stop. 1 Source Google, an ad, an AI answer, a referral Leak: nobody records which one 2 Contact A call or a form Leak: the source doesn't travel with it 3 Intake Someone picks up, or doesn't Leak: seven on a Saturday night 4 Follow-up Second, third, sixth attempt Leak: usually once 5 Signed The only number that matters And by now, nobody knows what produced it An agency sees step one. They can tell you clicks and form fills, and then the lead walks into your intake and disappears from their view. Steps two through five happen inside your firm — inside your phones, your intake process, your case management system. That's where the money leaks, and it's the only place it can be fixed. That's why I work from the inside. I set the systems up so the source survives every step, I read the reports, and I tell you what to spend more on and what to stop. Access to those systems is a condition of working with me. A firm that won't grant it is telling me something about the engagement anyway. 03 · What I do Three things, measured to the signature. Marketing that stops at the click is easy to buy and impossible to evaluate. These are the three places the source usually dies, and what it looks like when it doesn't. 01 Attribution and tracking Every number in market tracked — paid, organic, Local Services, TV, radio. Every form, call, and chat attributed the moment it arrives, by a system rather than someone picking from a dropdown. Conversion tracking that actually fires, analytics that record what you think they record, and source data that survives into your case management system. One table: cost per signed case, by channel 02 Intake conversion I don't run your intake. I measure it, and I tell you what it's costing you. Speed to first contact measured against your own records. After-hours and weekend routing. Follow-up cadence across channels. And every intake call scored against a rubric — not a sample of twenty, all of them. Leak points ranked by signed cases lost per month 03 Demand capture Getting found at the moment someone is looking. Business Profiles claimed, verified, and optimized for every location. Review generation your team can sustain. Map pack visibility by city and case type. City and practice-area pages, technical fixes, and in-language content where your market demands it. Location-by-location scorecard against competitors What the reporting looks like Example reporting view. Figures are representative, not a single client's data. 04 · How it works Three phases — and the price goes down. Start small. Nothing here asks you to commit to a year before you know whether it's working. Step one · start here Diagnostic $2,500 – $5,000 One-time · three weeks Attribution, intake, and local search taken apart. A written findings document, a prioritized ninety-day plan, and a walkthrough. Yours to keep and implement with anyone. Step two Foundation $6,500 – $12,000/mo Fixed six to eight months The heavy lifting. Tracking infrastructure, intake rebuild, local presence, content foundation, and the site itself. An end date named in the agreement. Step three Growth About half of Foundation Ongoing · cancel on 30 days Maintenance, optimization, review velocity, and reporting you'll actually read. No early-termination fee at this stage, ever. Your price drops by half when the heavy lifting is done. Illustrated at the mid tier. The step-down is written into the original agreement and happens automatically — you never have to ask for it, and I never get to quietly forget. $12k $8k $4k $0 $8,500/mo FOUNDATION · MONTHS 1–7 $4,500/mo GROWTH · MONTH 8 ONWARD −47% Most agencies charge build money forever and quietly move to maintenance without mentioning it. I'd rather put the step-down in the contract on day one, because it's the only way you can trust the number in month one. 05 · How I work The parts most firms have been burned on. Ownership You own every account Domain, Business Profile, ads, call tracking, analytics — all registered in your name, with you as owner. If we part ways I hand over everything, documented, within five business days. That's Section 6 of the agreement, not a promise. How ownership works → Exclusivity One firm per metro Per metro, per practice area. I won't take on a competitor of yours, and I'll tell you before you think to ask. Access You deal with me No account manager, no junior handoff, and no monthly report written by someone who has never spoken to your intake lead. AI policy AI does production. I review the law. I use AI heavily for drafting and analysis, and I personally review every statement of law, deadline, damages figure, and case result. You can't afford a wrong number on your own website. Billing No markup on anything You contract ad spend, software, and hosting directly, at cost. I don't resell, mark up, or take commissions from vendors I recommend. Honesty No guarantees on rankings Anyone promising you a position or a lead volume is guessing. What I guarantee is that you'll know what's working — which is more than most firms can say today. 06 · About Ten years inside one firm's numbers. Since 2016 I've run marketing for a personal injury firm. I was hired to build and rank the website, took on paid acquisition, and grew into running the whole function. That means I've done every job I'm selling, with my own hands, on one firm's profit and loss, for a decade. The same intake team. The same reporting nobody trusted. The same attorneys who didn't return calls. I know what it's like when the managing partner asks where the cases came from and the honest answer is that nobody can tell. I'm not an agency that learned personal injury from a case study. I'm the person who has been doing this job — and I do it now for a small number of firms, one per metro. Work is contracted through JM Ikeguchi, Inc. 07 · Get started Start with a diagnostic. Three weeks, a fixed fee, and a written findings document that's yours whether or not we work together. Most firms implement two or three of the findings themselves inside the first month — and that's a completely acceptable outcome. If you'd rather just talk first, say so in the last field and I'll send a link. Leave this field empty Your name Firm City or metro Phone Email What's the one number you wish you had? Send I reply personally, usually within a business day. What you send is used to reply to you and nothing else — see the privacy policy. Something went wrong sending that. Email joey@joeyikeguchi.com directly and it will reach me. --- ## Ownership — the handover is written before the work starts URL: https://joeyikeguchi.com/ownership/ Ownership The handover is written before the work starts. Every account I touch is registered in your firm's name, with you as the owner and me as a user you can remove. Not as a courtesy. It's Section 6 of the agreement, and it's there before either of us has done anything. Most firms discover what they own at the worst possible moment: the week they decide to leave. By then the domain is registered to someone else, the Business Profile has a different primary owner, and the phone numbers live in an account nobody at the firm can log into. I've watched that happen from the inside. It's why this is a contract term rather than a value. What is in your name from day one The domain — registered to the firm, with your own registrar login. Not mine, not a reseller's. DNS — in your account, so you decide where your site resolves. Google Business Profile — your firm as primary owner. I'm a manager, and a manager can be removed. Google Ads — the account is yours. I'm added to it, and my manager account can be unlinked by you without asking me. Analytics and Search Console — admin access inside your firm's own Google account, so the history is yours and stays yours. Call tracking — the numbers sit in an account in your firm's name. You are the account holder of record, which is what makes them portable. The website and everything written for it — assigned to you outright on payment, not licensed and not rented. One carve-out, stated plainly: where my own pre-existing frameworks or templates are embedded in something I build for you, you get a perpetual licence to use them rather than ownership of them. Your leads — they arrive in your systems. I never become the place your intake data lives. If we part ways You get everything back, documented, and quickly: confirmation that every account is under your ownership and administrative control, all work product, data exports and reporting history in a format you can use, a written summary of where things stand, and my access removed. Nothing is withheld for any reason, including a fee dispute. The exact timeline and terms are in the agreement you'd sign, and I'll walk you through them before you do. I'd rather say the real reason than the polite one. A vendor holding your accounts has a reason to keep you that has nothing to do with results. I don't want that reason available to me. It makes the work worse, and it means neither of us ever finds out whether the marketing is actually working. What I can't promise If you're already locked in Some of it may not be recoverable If you come to me mid-contract with someone else, what you get back depends on what you signed. I'll tell you honestly what's likely and what isn't, before you pay me anything. Here's how a migration actually runs. History Past data can't be handed backwards Analytics history inside someone else's property doesn't transfer. We can start your own the day we begin — but the gap before that is a gap. Not sure what your firm currently owns? Most aren't, and it takes about ten minutes to find out. Check what you own Start a diagnostic --- ## Privacy Policy — Joey Ikeguchi URL: https://joeyikeguchi.com/privacy/ Privacy Privacy Policy Last updated 2026-09-09 Who this is This site is operated by JM Ikeguchi, Inc., a California corporation, doing business as Joey Ikeguchi. You can reach me at joey@joeyikeguchi.com about anything on this page, including a request to delete what I hold. What this site collects Three kinds of thing, and it's worth separating them. What you send me. If you submit a form, I receive what you typed: your name, your firm, your city, your email, your phone number if you gave one, and whatever you wrote in the free-text field. If you submit the ownership audit, I also receive your answers to it — that is, your assessment of which marketing accounts your firm controls. What the site records when you submit. Alongside the form, the site sends the page you first landed on, the site that referred you, and any campaign parameters in the link you followed (gclid, utm_source, utm_medium, utm_campaign). This tells me which marketing brought you here, which is a thing I ask my own clients to measure and would be a hypocrite not to measure myself. What your browser stores. The ownership audit keeps your answers in your own browser's local storage so a refresh doesn't lose them. That stays on your device. It reaches me only if you choose to submit the form. Campaign parameters are held in session storage for the length of your visit. Clearing your browser data removes both. The site also uses Google Analytics, which sets cookies and records pages viewed, approximate location, and device type. What I do with it I reply to you. I keep a record of the enquiry. I look at aggregate analytics to understand which pages are useful. That's the whole list. What I don't do with it I don't sell it. I don't share it with anyone for their marketing. I don't add you to a mailing list because you filled in a form — if I ever start a newsletter, you'll have to ask for it. Audit answers get a specific commitment. Your answers describe your firm's commercial relationship with a vendor. I use them to respond to you and for nothing else. I don't share them, I don't publish them, and I don't discuss an identifiable firm's answers with anyone — including that firm's vendor, and including in anonymised examples detailed enough to identify you. Who else touches it Netlify hosts the site and processes form submissions before they reach my email. Google Analytics provides the aggregate traffic reporting. My email provider, because that's where enquiries land. Each has its own privacy terms. Nobody else receives anything. How long I keep it Enquiries stay in my email and records for as long as there's a reason — an active conversation, an engagement, or the ordinary business need to know who I've spoken to. Ask me to delete yours and I will, other than anything I'm required to keep. Analytics data follows Google's own retention settings. Your choices You can ask me what I hold about you, ask for a copy, ask me to correct it, or ask me to delete it. Email joey@joeyikeguchi.com and I'll handle it personally, because there is nobody else here to hand it to. If you're a California resident, the CCPA gives you rights along these lines, including a right not to be discriminated against for exercising them. I don't sell personal information and I don't share it for cross-context behavioural advertising. You can opt out of Google Analytics with Google's browser add-on, and your browser's Do Not Track or global privacy control settings are respected where the site can act on them. Security The site runs over HTTPS and the services above use reasonable security measures. I'm not going to tell you any system is impossible to breach, because that isn't true of anyone's. Children This site is for law firms. It isn't directed at children and I don't knowingly collect anything from them. Changes If this policy changes materially, the date at the top changes with it. Questions about any of this go straight to me. joey@joeyikeguchi.com --- ## Terms of Use — Joey Ikeguchi URL: https://joeyikeguchi.com/terms/ Terms Terms of Use Last updated 2026-09-09 What this site is joeyikeguchi.com describes the marketing services offered by JM Ikeguchi, Inc. and publishes general information about marketing for personal injury law firms. Using it means you accept these terms. Nothing here is advice for your firm Everything on this site is general information. It isn't legal advice, it isn't tailored marketing advice for your firm, and reading it doesn't create a consultant–client relationship between us. That relationship starts when we've both signed something, and not before. I am not a lawyer, and nothing on this site is legal advice about your contracts, your obligations, or the rules governing attorney advertising in your state. About the ownership audit This one matters, so it gets its own section. The ownership audit is a general checklist. It works entirely from answers you provide about your own accounts, and it describes patterns that have been commonly reported across the legal marketing industry. It is not a review of your contract, not an opinion about any particular vendor or agreement, and not legal advice. Whether any of it applies to your firm depends on what you actually signed, who registered what, and how your accounts were set up — none of which the tool can see. Its purpose is to tell you which questions are worth asking. Read your own agreement, check your own accounts, and where the answer matters, ask a lawyer. No guarantees of results Marketing outcomes depend on your market, your competitors, your case mix, your intake, and factors none of us control. Nothing on this site promises a search ranking, a volume of leads, or a number of signed cases. Any figures shown are illustrative unless expressly identified otherwise. The content is mine The text, design, tools and materials on this site belong to JM Ikeguchi, Inc. You're welcome to read them, use the audit for your own firm, print the results, and quote from the site with attribution. You may not republish it as your own or sell it. Links to other sites Where this site links elsewhere, that's for reference. I don't control those sites and I'm not responsible for what's on them. Limitation of liability This site is provided as it is. To the fullest extent the law allows, JM Ikeguchi, Inc. isn't liable for any indirect, incidental or consequential loss arising from your use of the site or anything you decided on the basis of it. Nothing here limits liability that can't be limited by law. Governing law These terms are governed by the laws of the State of California, without regard to its conflict-of-laws rules. Changes These terms may change. The date at the top will tell you when they last did. Contact joey@joeyikeguchi.com --- ## Files for AI agents - https://joeyikeguchi.com/llms.txt - https://joeyikeguchi.com/agents.md - https://joeyikeguchi.com/llms-full.txt - https://joeyikeguchi.com/robots.txt - https://joeyikeguchi.com/sitemap.xml